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Avenue61 is a leading indie music site that specialises in album and gig reviews, breaking new bands, publicising events, and exclusive interviews with the leading cutting edge acts in the alternative music scene. Avenue61 covers a wide range of artists – some you would have heard of, some you won’t. Artists the site has reviewed recently include the Fleet Foxes, MGMT, Noisettes and Ladyhawke. The site is updated regularly so come back to catch up the latest news and reviews from the bleeding edge of the alternative music scene.

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EXAMPLE
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Example - Won’t Go Quietly (released January 18th 2010)

 

RACHEL BUTLER

Elliot John Gleave, in other words E.G, in other words Example, has rapped his way towards the mainstream with new Electro pop single “Won’t Go Quietly”. He came close with “Watch The Sun Come Up” which had radio success and reached the majority of Radio One listeners, but his new one is set to be bigger.

 

Example was interested in rapping due to his Hip-Hop influences from Wu-Tang Clan and Snoop Dogg’s albums, but the actual rapping didn’t happen until he was 15 where at a house party he “completely destroyed a useless w**k*r and a fight broke out so [he] sprinted home”. But his talent wasn’t all kept behind doors for long, in 1992 Example won the Royal Mail Poet of the Year, after which Garage MCing to make money whilst studying at Royal Holloway University.

 

Not one to settle for the post graduation downer, Example took himself off to Australia to discover himself, and where he “did lots of landscape gardening, met a loads of idiots with mullets, grew [his] hair and learnt to surf on [his] last day in the country”. After which he released a few songs on his own label “All The Chats”, in the UK, and managed to catch the attention of Zane Lowe, Pete Tong, and most noteably: Mike Skinner (The Streets) who signed him to his label “The Beats” in 2006. He released his first album “What We Made” in 2007 before the demise of the label and his experimentation with Electro Dance music.

 

This experimentation in late 2008 is evident on his new album “Won’t Go Quietly”, which in his blogs he describes as “Dysfunctional Electro pop” – which seems to be popular as “Watch The Sun Come Up” charted at 19. Last year was an exciting year for Example, releasing the free mix tape “The Credit Munch” in February, supporting Calvin Harris on his UK and headlining his own Wonky Pop tour with Flamboyant Bella .

 

New single “Won’t Go Quietly” opens with a soft echo, building up to the punchy kicking bass. Then enters the keyboards pausing to emphasise the big 80s beats, a combination which makes you immediately move to the beat. Example has clear and cheeky vocals “but I love the drama/I’m in the dark place/but I loved the karma/sutra” and the catchy “I should be thinking it over/instead I’m calling her over” - this is a tune which can’t fail to get you dancing, a sure fire chart smash. Example is set to support Tinchy Stryder on his tour early this year, but more importantly you can catch him at the aptly and correctly titled “HMV Next Big Thing” gig in Relentless Garage, London on February 13th.