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Ok, so first off I must iterate the fact that this particular run down is in no particular order, nor is it a definitive list of the best British record labels of all time (as if such a breakdown could ever be truly quantified). It is simply a list of some personal favourites within the British...MORE>>

If I'm entirely honest, going into this review I didn't have the highest of hopes. With a band title "SugaRush Beat Company" and a song title "Sugarush" it seemed to create originality due to the strange name, yet then throw it all away as a result of a song title being only a shortened version. It lacked imagination. The song itself, no matter

how original or unoriginal it is, was never going to make up the ground again, thus from the word go I knew this wasn't going to be my thing.

Beginning with a tune that will instantly make you think "Sega Mega Drive Game" it seemed to become instantly cheesy pop/dance. In other words, rubbish, everything that's wrong with music right now, and so on. Despite this, thirty seconds in, the singing all of a sudden brings the song alive and that's all that's

worth mentioning until the end of the song. Sensational singing and an up tempo melody are only minor positives, "Sugarush" in its entirety is repetitive, boring and totally unexciting - and to call it "Soul" (which is stated on their myspace) should be a crime. Three minutes, twenty three seconds of playback, and all that stands out is a brief twenty second verse near the start (even the following verses don't cut it). It doesn't build upon it - it just does the same thing again, and again, and again, and it's a crying shame, in-fact it's a sin.

If they decided to throw around some different ideas it might just have worked - but they don't - they stick to not only one formula, but one melody and not only is it clear that they're playing it safe, but it also appears that they are extremely bored and lacking motivation during the songwriting process...never a good thing. The sound is original, I'll give a couple of points for that, you won't hear many bands around at this moment in time that'll remind you of "SugaRush Beat Company" but if this song is anything to go by, you won't want to.

Overall, there are glimpses of hope for this band, very, very few - but they're most certainly there. However, the whole is not greater than the sum of its parts, yet it should have been.