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Ok, so first off I must iterate the fact that this particular run down is in no particular order, nor is it a definitive list of the best British record labels of all time (as if such a breakdown could ever be truly quantified). It is simply a list of some personal favourites within the British...MORE>>

The Fazed strike me as a smart band. They know what they’ve got to work with, and they’re working with what they’ve got, turning out relationship-oriented, emotive, guitar-led pop. This formula has brought them great success, including a slot at 2007’s Summer Sundae, which they gained by winning a BBC competition.

All Your Sundays is a plaintive, inoffensive love song, the kind of thing you could imagine a skinny-jean-clad modern-day Romeo writing for his One True Love, secretly hoping it will win over her sceptical parents.

Brushed drums, punctuated by shimmering cymbal crashes, keep the verses of All Your Sundays jaunty, while a lilting melody is picked out on lead guitar. The low, throaty sounds of a flute mark the

chorus effectively, but it ought to be dripping with longing, and it isn’t.

The bridge, which comes with melodic backing vocals, could be an interesting development, but it is on this bizarre note that the song fizzles to a conclusion. I was disappointed. In this song, The Fazed are too polite about expressing their feelings, as their trite, trivial lyrics demonstrate. I was not moved.

Breathe starts off with promise. I like the build-up to the first chorus, where a delicate guitar riff and exposed vocal line soon give way to jagged chords, rhythmic bass, and drum crescendos, topped off with piercing, impossibly high wails. Dave Sherratt has a great vocal range, which in this song is deployed to atmospheric effect.

The lyrics are better here, but the chorus disappoints. All the excitement and drama of the beginning slides away, and when the verse returns things are not the same. Momentum has been lost. If you really, honestly find it ‘hard to breathe’, lads, do a better job of letting us know about it!

All Your Sundays and Breathe are pleasant tracks to listen to, but they slide in one ear and out the other like holidaymakers slide off banana boats in the Canaries.